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The digital revolution is rewriting the playbook for sports—turbocharging performance with AI and wearables, redefining fandom through immersive tech, and propelling esports into the mainstream. Yet as technology reshapes the industry, sustainability has emerged as an equally critical frontier. Climate action, ethical governance, and social responsibility are no longer optional; they are game-changing priorities pushing sports organizations to innovate or fall behind. This edited book, ”Innovations and Sustainability in Sport Science and Management: Insights from the Digital Era”, sits at the heart of a high-stakes convergence where cutting-edge technology and sustainability imperatives are rewriting the rules of sports. As AI, digital transformation, and eco-conscious innovation propel the industry forward— from precision analytics optimizing athlete performance to the meteoric rise of esports, next- gen fan engagement, and ethical sports marketing—this book serves as a front-row ticket to the revolution. Presenting a collection of contemporary studies, it explores how technological advancements and sustainable practices are reshaping the global sports landscape. By blending groundbreaking theory with empirical research and real-world case studies, this multidisciplinary guide equips researchers, sports executives, and policymakers with the insights needed to navigate and lead in this dynamic arena, where innovation and sustainability define the future of sports. The book included 17 chapters centered around five themes to reflect the broad and interconnected nature of the subject. The chapters herein present scholarly insights and practical implications for sports scientists, managers, marketers, policymakers, and educators. The chapters-1, 2, 8, 10, 11, 16, 17 are related to Digital Transformation and Technological Innovations in Sports. These explored the digital transformation of the sports ecosystem, emphasising the role of emerging technologies. Chapter 1-investigated the impact of technologies such as artificial intelligence (AI), virtual reality (VR), and wearable devices on athlete performance, fan engagement, and operational efficiency. Expanding on this, Chapter 2 identifies the critical success factors driving digital transformation in India’s sports industry, especially from the viewpoint of event organisers and spectators. Chapter 8 elaborates on the strategic integration of digital tools in sports management, with a focus on marketing, innovation, and fan engagement. Chapter 10 introduces a novel perspective on AI influencers— both humanoids and avatars—through a netnographic lens, providing a framework for their role in modern sports marketing. Chapter 11 explores how digital platforms, gamification, and personalised content enhance sports fandom, and contribute to revenue generation and brand strength. Chapter 16 presents empirical research on the effectiveness of AI-driven analytics in decision making and performance prediction, with real-time data and coaching experience as critical variables. Chapter 17 projects a futuristic view of sports through the lens of the metaverse, describing how immersive environments can recreate real-life sporting experiences for players and spectators using AR and VR technologies.